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Aims Project Ulixes 21 seeks to spread information about the values of the Mediterranean coastline and the environmental problems affecting it, as a consequence of the generalization of a tourist model that does not contemplate the need for its development to be compatible with the conservation of the environment. The basis of this proposal is the deep conviction that tourism models in the Mediterranean must be encouraged to restructure and aim for criteria of sustainability. The project's aims are to communicate, raise public awareness and educate the different agents involved in tourist activity - tourists, local administration, citizens of the localities receiving tourists and all the social and economic sectors that live from this activity or are related to it - about the need for greater integration of environmental problems in the planning and use of all the activities derived from tourism, to ensure sustainable development of tourism in the Mediterranean coastline. The project starts from the idea that it is
essential for the different agents to genuinely want to cooperate and to assume, in their
daily life, the responsibilities relating to sustainable development, and that it is
necessary to raise the population's awareness and their commitment to seek solutions to
the environmental problems of the Mediterranean coastline, so that they can take
responsibility for themselves and play an active role in the present and future. |
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